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If you have placed five keywords per paragraph on every page of your website, it’s time to call your copywriter and get some new content. This kind of keyword jamming will not get you the ranking results you want anymore. Today, major search engines like Google are looking for naturally occurring keywords that signify quality content. They want users to find what they are looking for so they will come back to Google for their next search. If Google sends the customer to a site basically composed of a bunch of junky keyword articles with little or no real information, they won’t use Google for their search next time. The same holds true for the placing of keywords in META tags, alt tags, page titles, and page descriptions. If the page or the picture does not have anything to do with dog grooming, don’t use this keyword phrase. Business - Directory of business/finance/loan/mortgage related partner sites Computers - Directory of computer hardware/software/peripheral related partner sites Internet - Directory of webhosting/webdesign/internet marketing related partner sites Software - Directory of software related partner sites Web Design - Directory of web design/development related partner sites Web Hosting - Directory of web hosting related partner sites Web Promotion - Directory of search engine optimization/internet marketing related partner sites Web Resources - Directory of other web related partner sites Recreation - Directory of travel/hotel/cruise related partner sites Casino - Directory of online gambling/poker/blackjack/roulette related partner sites Health - Directory of online pharmacy/hospital/health related partner sites Shopping - Directory of online shopping/gift related partner sites Miscellaneous - Directory of all other partner sites
The new rules for linking are very similar. When using the old rules for web design, Denver businesses were joining link communities that artificially create a ton of reciprocal links for their sites. This will be a red flag to the major search engine spiders today. You need to take the time to attract legitimate links with companies that are related to the type of content you provide on your site. If you are a dog groomer, link to pet stores, pet medication sales sites, and doggie sweater companies, but not to any old random site that wants to up their search engine rankings. Overall, the new rules promote useful, natural-looking sites, which is great news for internet users everywhere. |
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