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Google is smart and plenty of people like to take pot shots at the tall poppy of the search world but I would not want the responsibility of trying to manage and police the worlds biggest search tool. When you look at what they have to contend with in terms of spam in the form of scraper sites and massive amounts of duplicate content, throw in data storage and crawling on an ever increasing and uncharted scale and you are going to encounter many "issues" as you move forward. The KISS (keep it simple stupid) theory is no longer in play here, search technology is much more complex with new algorithms coming into play all the time. Looking around at SEO forums you read all sorts of things about a google conspiracy and webmasters being forced to buy adwords because they simply can't get the volume of traffic from organic search any more. Business - Directory of business/finance/loan/mortgage related partner sites Computers - Directory of computer hardware/software/peripheral related partner sites Internet - Directory of webhosting/webdesign/internet marketing related partner sites Software - Directory of software related partner sites Web Design - Directory of web design/development related partner sites Web Hosting - Directory of web hosting related partner sites Web Promotion - Directory of search engine optimization/internet marketing related partner sites Web Resources - Directory of other web related partner sites Recreation - Directory of travel/hotel/cruise related partner sites Casino - Directory of online gambling/poker/blackjack/roulette related partner sites Health - Directory of online pharmacy/hospital/health related partner sites Shopping - Directory of online shopping/gift related partner sites Miscellaneous - Directory of all other partner sites
Corresponding drops in traffic and very upset webmasters who are caught in the fallout, in some ways Google is the victim of it's own dominance as are the many webmasters who catch a cold when google has a sneeze. Adwords is not the motive for the constant flux as has been suggested by a few, when you examine things adwords needs it's network of partner sites to generate traffic in order to keep the revenues flowing and of course good search technology results play a major part in the cycle. I don't think it is any more complex than that. Because google is so dominant it's the greatest source of free traffic in the world, this makes them the biggest target in the world which in turn gives them the hardest job in the world. You can't keep all of the people happy all of the time some blood is going to get spilled along the way. |
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