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What is a Google's Quality Score? Google's quality score is a rating number for how relevant your landing page is related to the keyword you are bidding on. The Quality Score is in place to keep the paid results in Google to be as relevant to the term searched as possible. How does Google Determine the Quality Score of a Landing Page? Google's quality score rating is a totally automated system that determines this number. Since there is no human involvement in this score, it is solely established by what Google's bot can read. If you do not have relevant text, H1, Meta tags, keywords, and descriptions on your landing page(s) your quality score has most likely suffered greatly. Business - All business/finance/loan/mortgage related link can be found here Computers - All computer hardware/software/peripheral related link can be found here Internet - All webhosting/webdesign/internet marketing related link can be found here Software - All software related link can be found here Web Design - All web design/development related link can be found here Web Hosting - All web hosting related link can be found here Web Promotion - All search engine optimization/internet marketing related link can be found here Web Resources - All other web related link can be found here Recreation - All travel/hotel/cruise related link can be found here Casino - All online gambling/poker/blackjack/roulette related link can be found here Health - All online pharmacy/hospital/health related link can be found here Shopping - All online shopping/gift related link can be found here Miscellaneous - All other links can be found here
Your ads will be pushed down on the results of the first couple of pages for each respective keyword. You will see a huge spike in your cost-per-click amount (this is because lower rated pages need to spend more money to be listed). Your keywords will become "inactive for search" which means that the combination of your quality score and maximum cost-per-click bid is not a high enough total score to even make paid search results. How to Improve a Low Quality Score A low quality score can only be improved by improving the on page relevance of your landing pages to the keywords you are bidding on. |
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