Determine your key words and phrases. This is going to require a little research, and will be driven to some extent by the subject matter of your website and the products and services offered by your home business. In order to stand out from the crowd, you might want to think more in terms of key phrases rather than key words. Ask yourself the question: What to type in if you were searching for a website related to GREAT website or home business? You are trying to stand out. The words are distributed through billions of sites.

Pick a URL in line with your search engine optimization strategy. One of the simplest yet most effective techniques is to have your key phrase right in your domain name. This is especially effective with people if it is short, to the point, and easy to remember. At the very least, having a domain name that incorporates your key phrase elevates the potential position of your website in search engine results. Draft a title tag that addresses your topic and includes your main key phrase. In many instances, the title is the first thing a web surfer will see, and you know the attention span of web surfers!