A Brief History Of Fiber-Optic Communications Optical communication systems date back to the 1790s, to the optical semaphore telegraph invented by French inventor Claude Chappe... Learn More Optical-Cable Construction The core is the highly refractive central region of an optical fiber through which light is transmitted... Learn More power protection

Market: Check different key phrases using suggestion tools like word tracker,inventory.overture.com/d/searchinventory/suggestion/ or www.espotting.com/popups/keywordgenbox.asp , it doesn't have to be perfect as we are just looking for keyphrases with high search shares.Choose as many as possible with promising market.Google's Adword can also be used. Competition: Search in Google or yahoo and see how many sites are listed under respective key phrase search.For example when I search for 'key phrase' in google it says, - Results 1 - 10 of about 4,800,000 for 'key phrase'- this gives the primary idea of the competition. Take the first ten websites in SERP and check the following factors:- Business - List of business/finance/loan/mortgage resources more 1 2 3 4 5 Computers - List of computer hardware/software/peripheral resources more 1 2 3 4 5 Internet - List of webhosting/webdesign/internet marketing resources more 1 2 3 4 5 Software - List of software resources more 1 2 3 4 5 Web Design - List of web design/development resources more 1 2 3 4 5 Web Hosting - List of web hosting resources more 1 2 3 4 5 Web Promotion - List of search engine optimization/internet marketing resources more 1 2 3 4 5 Web Resources - List of other web resources more 1 2 3 4 5 Recreation - List of travel/hotel/cruise resources more 1 2 3 4 5 Casino - List of online gambling/poker/blackjack/roulette resources more 1 2 3 4 5 Health - List of online pharmacy/hospital/health resources more 1 2 3 4 5 Shopping - List of online shopping/gift resources more 1 2 3 4 5 Miscellaneous - List of all other resources not stated above more 1 2 3 4 5   Competition is directly proportional to Back Links, saturation and onpage factors but I consider the back links more crucial as achieving better saturation level along with onpage optimization is comparatively easier to obtain. Conversion Ratio: If 100 visits are made to your website from a key phrase, how many will get converted (sigup or buy).For example the key phrase 'mortgage quote' will have higher conversion ratio compared to 'mortgage rate' as the person searching for 'mortgage quote' is more likely to signup. Create your own 'Boston Matrix' for keyphrase analysis.

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